Three watches on a slate tray under warm light
Applications open

Verified dealers.
One trusted room.

The Association of Watch Dealers recognizes legitimate watch dealers and brings them together in vetted WhatsApp trading groups, with a clear set of rules for fair, fast dealing.

5 minEvery auction runs five minutes
$100Standard bid increment
2Outside references per applicant
3Steps from application to the groups
Three steel watches resting on a slate tray
A watch case back with its serial number being checked
Admin-reviewed members
About

A recognized network of legitimate watch dealers.

The Association exists so dealers can trade with dealers who have been looked at first. Applicants are reviewed by our admins before they are admitted, and members trade directly with each other inside WhatsApp groups.

Buyers and sellers remain responsible for their own deals, so we still encourage every member to ask for references.

We do our best to check and vet the people in the groups, and we are happy to help facilitate smooth transactions and offer guidance when needed.

How it works

From application to the trading room, in the open

A steel sports watch displayed with lot cards on a leather tray
A dark-dial watch on a felt-lined tray
Five-minute auctions
Auction chat

Short auctions. Firm commitments.

The auction chat runs on a simple rule set so every member knows what to expect before they bid.

  • DurationEach auction lasts 5 minutes, starting when someone begins bidding.
  • BiddingBids are in $100 increments unless the seller specifies otherwise. Deleted bids are not accepted.
  • CommitmentIf you bid, you are committed to buy. Failing to do so means removal from both chats.
  • PaymentCheck, wire or ACH, expected the next day, pre-wired, unless the seller agrees otherwise beforehand.
  • ConductBe respectful, keep chat to a minimum, and post only at your designated time.
  • DisputesAll disputes are addressed at the end of the auction.
Membership

Run a legitimate watch business?

Tell us about your business and give us your references. It takes a few minutes.